Ulrich Ermel is driving innovation and deeply diving into IoT, Industrial Ethernet, Industry 4.0 and smart devices/services. At PULS he is responsible for new business development and the global application engineering.

Ulrich Ermel - Director New Business Development


Clear focus in his expertise is New Business Development and Product Design. He provides years of experience in IoT, Industry 4.0, Smart Device, Smart Services and Management. 

His skills have been awarded with multiple german top management awards as well as a Frost & Sullivan award for visionary leadership and innovation. 

In his position before he was director of TQ-Embedded at TQ-Systems, a leading German electronics service provider and supplier of embedded electronics modules and systems. 

For 2011 until 2017 he was Chairman of the Management Board at COG Deutschland e.V., a German industry association that concerns itself with the issue of Obsolescence-Management (Its aim is to minimize the impact of the unavailability of components/services in products, or to even better prevent it). 

Simultaneously, Mr. Ermel also holds the position of Director at the International Institute of Obsolescence Management, a professional body for those involved in, or interested in, Obsolescence Management. 

In his previous life he was running his own company in hardware electronics as well as working for Conrad Electronics in Germany and Harrods Ltd. in UK. In addition to this he supported the startup of an electronics factory in Shanghai, China.